Services

Planning Stage

• Product specification with emphasis on viral elements.

• Positioning and highlighting the product’s exclusive features.

• Characterizing prospective target audiences.

• Mapping out the needs met by the product.

Launching Stage

• Viral marketing and use of social media to generate buzz and awareness.
• Locating influentials: identifying, nurturing and empowering opinion leaders.
• Creating special-purpose communities: social networks and wiki tools directed at a target audience.
• Planning and kick off of alpha and beta plans: testing the product among the target audiences and analyzing feedback.

Maintenance Stage

• Maintaining the communities on an ongoing basis: content and management.
• Motivating members to manage community activities on their own.
• Strengthening ties between community members by means of visual elements, rituals and symbols.

Miscellaneous

• Business development: creating collaborations with various entities to leverage the product.

• Public Relations: dispatching PR messages to key persons.

• Raising capital: forging and managing ties with investors.