Since 2006 – Independent Social Media Marketing Consultant
Planning and executing marketing strategies.
Expert in building communities in various verticals.
Devising infrastructure for managing online and off-line communities.
Famillion – Marketing plan and community aspects.
Cisco – Wiki platform for Cisco.
StartUpSeeds – Young entrepreneurs’ community
Felloweb – Business Development, MRD and community.
For more see Portfolio
2000– 2006 – Microsoft, Israel
Leveraging Microsoft solutions in the Hi-Tech segment in Israel.
Audiences Marketing manager
Leading Microsoft’s Broad Customer Connections strategy to 80,000 IT Professionals and Developers in Israel. Leading the marketing and PR strategies, Initiating of large conferences of 10,000 attendees yearly. Total Responsibility of Webcasts, news groups and site management.
Initiated a community program for young developers that was adopted by Bill Gates.
Lead the most professional regional conference for 4 consecutive years. Hosted Steve Ballmer’s visit during Tech-Ed Israel 2004.
Developer tools product manager
Developed local product strategy, based on the global guidelines. Product management, pricing, promotions, sales analysis and Established a large, loyal developer community. Ownership on the product’s sales in Israel.
1998 – 2000 – Amdocs – Leading Customer Care and Billing WW Company.
Software Developer for Unix in Cobol and C.Projects included: Rogers Cantel, AT&T (Toronto, Canada) and Cellcom (Israel).
1996 – 1997 – Danshar – Leading consumer products importer
Product Manager – Lipton Tea, Energizer and more
Designed branding, marketing, and sales strategy. Established credibility, built customer awareness, and sales growth.
1994 – 1995 – Reuveni-Pridan – Advertising agency
Account Manager Planned campaigns, managed ongoing advertising productions. Projects for example: ‘Wella’, ‘Philipe-Morris’, “Shekem”.