Michal Geva

Social Engineering

About February 22, 2007

Michal Geva

Since 2006Independent Social Media Marketing Consultant

Planning and executing marketing strategies.

Expert in building communities in various verticals.

Devising infrastructure for managing online and off-line communities.


Famillion – Marketing plan and community aspects.

Cisco – Wiki platform for Cisco.

StartUpSeeds – Young entrepreneurs’ community

Felloweb – Business Development, MRD and community.

For more see Portfolio

2000– 2006Microsoft, Israel

Account Manager

Leveraging Microsoft solutions in the Hi-Tech segment in Israel.

Audiences Marketing manager

Leading Microsoft’s Broad Customer Connections strategy to 80,000 IT Professionals and Developers in Israel. Leading the marketing and PR strategies, Initiating of large conferences of 10,000 attendees yearly. Total Responsibility of Webcasts, news groups and site management.

Initiated a community program for young developers that was adopted by Bill Gates.

Lead the most professional regional conference for 4 consecutive years. Hosted Steve Ballmer’s visit during Tech-Ed Israel 2004.

Developer tools product manager

Developed local product strategy, based on the global guidelines. Product management, pricing, promotions, sales analysis and Established a large, loyal developer community. Ownership on the product’s sales in Israel.

1998 – 2000 Amdocs – Leading Customer Care and Billing WW Company.

Software engineer

Software Developer for Unix in Cobol and C.Projects included: Rogers Cantel, AT&T (Toronto, Canada) and Cellcom (Israel).

1996 – 1997Danshar – Leading consumer products importer

Product Manager – Lipton Tea, Energizer and more

Designed branding, marketing, and sales strategy. Established credibility, built customer awareness, and sales growth.

1994 – 1995 Reuveni-Pridan – Advertising agency

Account Manager Planned campaigns, managed ongoing advertising productions. Projects for example: ‘Wella’, ‘Philipe-Morris’, “Shekem”.


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